Capturing the Spirit of Wadi Rum at Swisstouches Hotel, Amman

Few places in Jordan carry the silence and strength of Wadi Rum. Its timeless stones and vast landscapes hold not only natural beauty but also the memory of
endurance across centuries. For the Swisstouches Hotel in Amman, Jeedar sought to bring this spirit indoors through a bespoke collection of 104 artworks.
The result is Sands of Eternity, a series that translates the desert’s silence, resilience, and timelessness into contemporary abstraction.

Inspired by Stones and Sand

At the heart of the collection lies the raw beauty of Wadi Rum and Jordan’s ancient stones. The desert’s natural palette — warm ochres, sandy beiges, and muted
browns — forms the foundation of each artwork. Layered textures suggest erosion, movement, and the quiet passage of time.
Rather than depicting Wadi Rum literally, the collection abstracts its essence, distilling the desert into a visual language that speaks of resilience and grounding.

Art as a Reflection of Nature’s Strength

As Jeedar describes it, “Like the timeless stones of Wadi Rum, these works reflect a way of thinking rooted in nature’s endurance, layering earth, light, and history into
abstract forms that carry both memory and silence.”
The artworks embody this philosophy by blending minimal compositions with deep textures, creating pieces that feel both solid and ephemeral. Each canvas becomes
more than an object of beauty — it becomes a meditation on nature’s ability to withstand and inspire.

An Atmosphere of Tranquility

Within Swisstouches Hotel, the collection provides guests with an atmosphere that balances contemporary comfort with cultural depth. The artworks transform the
interiors into spaces that resonate with grounding calm, echoing the landscapes just beyond the city.
For international travelers, the pieces offer a quiet introduction to Jordan’s natural heritage. For locals, they evoke a sense of pride and familiarity, reinterpreted in
modern expression.

Why It Matters

Hospitality design thrives when art reflects both place and spirit. With Sands of Eternity, Jeedar ensured that the Swisstouches Hotel carries within its walls the
timeless presence of Jordan’s desert — a reminder that endurance, like beauty, is eternal.
Because some landscapes are too powerful to remain outside.