Honoring Heritage: How Jeedar Reflected Jordanian Culture in the DoubleTree by Hilton Project.

When travelers step into DoubleTree by Hilton Amman, they aren’t just welcomed by the warmth of Jordanian hospitality—they are immersed in a visual journey that tells the story of a nation. Behind this experience lies a collection of 611 bespoke artworks curated and supplied by Jeedar, each piece carrying fragments of Jordan’s tangible and intangible heritage reimagined in contemporary abstraction.

A Dialogue Between Heritage and Abstraction

At the heart of this project lies Stories in Fabric, a collection that bridges memory and modernity. It draws inspiration from Jordan’s layered identity: from stone architecture and textiles to ancestral crafts, agricultural traditions, and everyday rituals of life.
Rather than a literal portrayal, Jeedar transformed these cultural elements into an abstract dialogue. Textures echo stone and woven fabric; patterns reimagine embroidery and craft; rhythms of color mirror the energy of Jordanian landscapes. Together, they form a contemporary yet timeless visual language—one that resonates with local guests and international travelers alike.

Intangible Heritage on Canvas

Heritage is more than what is built—it is what is lived. For DoubleTree, Jeedar looked beyond physical artifacts to embrace the intangible spirit of Jordan: its traditions of hospitality, food preparation, craftsmanship, music, and oral storytelling.
These invisible layers were woven into the collection through symbolism and abstraction. Warm earth tones honor the desert’s strength; deep blues and greens recall oases of life; fine details suggest the hands of artisans who shaped pottery, textiles, and woodwork across generations. Each artwork is not merely decorative—it is a keeper of memory.

An Immersive Guest Experience

he result is an atmosphere where every wall speaks. As guests move through the hotel’s corridors and spaces, they encounter a curated narrative that celebrates Jordan’s identity in a subtle yet powerful way.
For international visitors, the artworks offer a glimpse into a culture both ancient and evolving. For locals, they carry a sense of pride and familiarity, reinterpreted in a way that feels fresh and contemporary. This fusion transforms the DoubleTree from a hotel into an immersive cultural experience.

Why It Matters:

Art in hospitality has the power to transcend decoration—it becomes a bridge between people and place. By reflecting Jordanian heritage in abstract form, Jeedar ensured that DoubleTree Amman would not only host guests but also connect them to the cultural soul of its setting.
At Jeedar, we believe every wall has a story to tell. At DoubleTree by Hilton, that story is Jordan itself.